Craft Compelling Trailers that Sell

Do you spend hours creating incredible video content, only to see crickets in your sales? The culprit might not be your content...

Your trailer is your first impression, your first chance to show potential customers exactly why they need to know more. But an engaging trailer doesn't have to be complex, expensive or long. We'll break down the key steps of creating a trailer thats ignites interest and drives viewers to your content. 

The three key steps:

1. Hook

2. Your value

3. Call-to-action

Hook 'em fast

The first 3 seconds are your golden window. They determine whether someone clicks away or gets sucked into your content.  Start with a powerful statement that resonates with your target audiences struggles or aspirations. 

Example:

• Are you tired of feeling stuck in your career? For a course on career development
• Want to finally master the art of pastry lamination ? For a course on patisserie 
  

Unveil your value

You've got their attention. Now, show them what you have to offer and how it helps them reach their goal. Briefly touch on key takeaways, benefits, or transformations viewers can expect from your content. 

Example:

• My recruitment strategies have helped hundreds of professionals land their dream jobs.
• Learn foolproof patisserie techniques from a professionally trained pastry chef. 
  
  

Make it clear whats next

End your trailer with a strong call-to-action, tell them exactly what they need to do next. A clear call-to-action is essential for converting those viewers into customers.

• Enrol in my Career Compass development course to take a step closer to landing your dream job!
• Sign up for my Pastry Lamination course today, so that you can be a pastry pro too!

Following these steps, you can create a trailer that hooks viewers, showcases your value, and compels them to take the next step. Remember, your trailer is a mini commercial for your amazing content, so get